Your Clients Are at Risk. Join Us and Protect Bay Area Homes Before the Next CZU Fire
Written by the FireRoofs Team
You already know which homes are at risk
You walk the properties. You read the insurance letters. You see the oak branches over the roof and the wood fence touching the house. Our team's intention is simple: get more of those homes in San Mateo, Santa Clara and Santa Cruz counties ready before the next fire, not after it.
FireRoofs handles home hardening, automatic exterior fire sprinklers and insurance-ready documentation for homeowners facing FAIR Plan moves and non-renewals. Our systems use cameras that watch for fires near the home, so protection can start even when nobody is there. You can see how the system works and browse our work and case studies.
But no single company can reach every hillside home on its own. The people homeowners already trust reach them first: the arborist limbing up their oaks, the landscape architect redesigning the 5-foot zone, the insurance broker reading the non-renewal letter, the Firewise leader organizing the neighborhood chipper day.
That is why we built the FireRoofs Partner Program. Together we can save homes and businesses from wildfire.
How the FireRoofs Partner Program works
You know who's at risk. We know how to protect them.
That line sits at the top of our new partner page, and it sums up the whole idea.
Who it's for
Anyone who works with Bay Area homeowners can join. The partner page groups partners three ways:
Trade
Trade partners trade referrals both ways: arborists and tree care, landscape firms and landscape architects, roofing companies, pool companies, supply pros and vendors, fencing contractors, and architects and design-build firms.
Advisor
Advisor partners protect their clients' homes and choose a fee, client credit or donation: wildfire mitigation advisors, IBHS home evaluators, insurance agents and brokers, wealth managers and CPAs, estate planning attorneys, estate and property managers, escrow and title officers, and home inspectors.
Community
Community partners bring wildfire protection to their neighbors, with rewards donated to their community: HOA boards, Firewise community leaders and Fire Safe Councils.
One evaluation, work for several trades
When we walk a home for wildfire defense, we look at everything that affects how it holds up to embers and heat. The findings often go well beyond our own work: trees over the roof, an aging roof, siding that needs replacing down the road. We handle the vents and sprinklers. Starting Tuesday, October 27, we email those clients referrals from our partner directory, so the rest goes to partners we trust.
Choose your reward
Every partner picks how they want to be thanked when a referred project is completed:
A referral fee of up to $1,500 per completed project
A credit off your client's project, great for advisors who can't accept fees
A donation in your company's name to a local Fire Safe Council or Firewise community
A two-way trade, where no money changes hands and we send work back to you
Show it on your website
Every partner gets a personal referral link, a QR code and a FireRoofs partner badge for their website footer, right after signup. You can also send us a client in 30 seconds or email an intro and copy partner@fireroofs.com.
Founding Partners
Directory launches Tuesday, October 27
We're inviting a small group of Bay Area tree care, landscape, roofing and advisory firms to be listed first. Founding Partners get a Founding Partner badge on their listing and top placement in the directory.
And your clients will see real work. Our projects run from hillside estates in Woodside and Los Gatos to cabins in the Santa Cruz Mountains.
Why this matters now: six years after the CZU Fire
Six years ago this month, the last CZU evacuation orders were lifted and families across the Santa Cruz Mountains finally went home. For many of them, there was no home left to go back to.
It started before dawn on August 16, 2020, when a dry lightning storm rolled over the mountains between Santa Cruz and San Mateo counties. Dozens of small fires merged into one. Over the next five weeks the CZU Lightning Complex burned 86,509 acres and destroyed 1,490 structures in Boulder Creek, Bonny Doon, Swanton and along Empire Grade. Big Basin, California's oldest state park, burned almost end to end. Cal Fire lifted the last evacuation orders on October 4.
FireRoofs is based in Scotts Valley, a short drive from that burn scar. The lesson of the CZU Fire is one every mountain family already knows: knowing the risk is not the same as being ready for it. Readiness means hardening the home before fire season, keeping a wildfire evacuation plan, and understanding why some homes survive wildfires while the house next door does not.
The next fire will not wait for every homeowner to find us on their own. Our partners can reach them first. See the wildfire risk for your clients' towns, from Scotts Valley to Woodside.
Join us before October 27
The CZU Fire showed how fast a mountain community can lose everything. It also showed how much neighbors, trades and local groups can do when they pull in the same direction.
That is what this program is for. You know who's at risk. We know how to protect them. Together we can save homes from wildfire.